B2B Online Europe 2015 (past event)
06 - 08 December, 2015
44 (0) 207 368 9332
Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement
07:50 - 08:45 Continental Breakfast and Registration
08:45 - 08:50 Welcome Remarks
Susie Benaim, Content Director, B2B Online Europe
08:50 - 09:00 Chairperson’s Opening Remarks
09:00 - 09:20 OPENING KEYNOTE PRESENTATION: How can B2B digitalisation help build thought leadership and propel B2B sales to new heights?
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Identifying the importance of trust, value and content in B2B sales growth and dissecting how digital channels can enable this
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Evaluating the role both content and information management have as an essential tool in storing, updating and finding the right content to answer your customer questions
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Thought leadership and perception- successfully advocating your expertise online to be front of mind with your market
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Rethinking how a multichannel strategy achieves long-term results and relationships and helps achieve though leadership in your market
09:20 - 09:40 Dissecting Europe’s current B2B digital transformation successes and predicting what to expect in the next 5 years
- Who are the trailblazers and what can we learn from them?
- Pinpointing the real key to B2B digitilisation success. What are the tools needed to thrive in the B2B digital age?
- Who are going to be the successes of tomorrow and why?
- How to prepare your organisation to avoid the biggest pitfalls in eCommerce
09:40 - 10:15 INTERVIEW: Discovering the most relevant online content for your customers- what is needed and what works?
10:15 - 10:35 Digital trends and challenges in B2B Commerce
10:35 - 11:15 Morning Refreshments and Networking
11:15 - 11:35 INTERVIEW: Lessons learned from a classic B2B company entering e-commerce
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How to ensure you’re providing the right information in the right format that will be usable for the end-user
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Building a relationship with your suppliers that ensure efficient data sharing and processing
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Evaluating the difference between information needed for customers in store vs online and understanding what options are available to best present this information online
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What technologies are available to streamline accurate and high speed product data sharing between the manufacturer and the distributors?
11:35 - 11:55 Marketplaces: The future of B2B eCommerce
11:55 - 12:35 CASE STUDY REVOLUTION: Personalisation - How to develop a more user-friendly online platform to cater to today’s B2B buyer and create long-term engagement and upselling opportunities
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What does the B2B buyer really like to see? Is it comparable to the B2C personalisation we are used to?
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Leveraging buyer data to cater for better understanding what your online customer really wants- how are online customers different to the in-store customer or online browser?
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How can personalised product listings and promotions encourage an increase basket size and loyalty?
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Understanding the role of Personas in developing your personalisation strategy
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Integrating systems for personalised pricing and how to ensure consistency for both new and current customers
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Achieving better quality data to allow an enhanced product description to help the customer find what they want more easily and for up and cross-selling
12:35 - 13:15 ALL STAR PANEL: What makes a ‘’good’’ website ‘’great’’? Going above and beyond with content, structure and personalisation that drives online conversion
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Evaluating your customer and what navigation is best suited to best influence and convert
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Optimising your ecommerce platform and effectively integrating into legacy EDI systems
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Overcoming challenges when in the midst of a migration
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Enabling good search results with your website- what do you need to do?
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Considerations when developing targeted content for a small customer base
13:15 - 14:15 Lunch
Stream A - Optimising the Customer Journey
14:15 - 14:20 Chairperson’s Opening RemarksStream B - Product Information and Data Management
14:15 - 14:20 Chairperson’s Opening RemarksStream A
14:20 - 14:55 ALL STAR PANEL: Customer-centricity: Mapping out the selling process to identify customer touch points, optimise customer interaction and better evaluate customer behaviour-
Identifying the number of touch points you have with your customers and finding ways to increase this demand
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Leveraging data to better understand and predict B2B customer purchasing behaviour and how to derive customer retention
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How are your customers consuming- what analytics are available to help evaluate why drop off occurs at purchase and what really influences that buying decision?
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Understanding your customers’ digital behaviour and what that means for your business
Stream B
14:20 - 14:55 INTERVIEW: High quality data vs speed of communication- What wins and why when striving for added customer value?-
Identifying what your B2B customer really needs regarding speed vs quality- has this changed?
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Developing an IT architecture that effectively aligns and integrates CRM, PIM and ERP to cater for both the quality and speed
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Overcoming challenges with online pricing and how to improve the response time for customers considering the volume of data received
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How can these challenges/improvements really impact customer loyalty?
Stream A
14:55 - 15:40 CASE STUDY REVOLUTION: Making the customer journey more convenient: Is Procurement PunchOut the best purchasing strategy for your client?
- Understanding how PunchOut works and whether it’s appropriate for the purchasing behaviour of your customers
- How to encourage PunchOut with current purchasing teams
- Success stories of how to build in this functionality properly into current purchasing platforms
- Evaluating how PunchOut drives increase in sales, down operational costs and reduction in order errors
Stream B
14:55 - 15:40 CASE STUDY REVOLUTION: Content first and customer focused: How innovations in product data management can strengthen your digital strategy, customer engagement, and online revenue
•Understanding product information's role in digital commerce strategy •Approaching data management with a content-centric mindset •Creating efficiency in onboarding products to e-commerce channels and partners •Transforming product information for improved online experience, engagement, and revenue
15:40 - 16:15 Afternoon Refreshments and Networking
16:15 - 16:55 CASE STUDY REVOLUTION: How to transform Catalog Management to delight customers at last
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Ever thought about how a $100 B company manages all their catalogs?
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Transformation in Cataloguing from local to global
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Learnings from big transformation projects
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How to leap frog in quality and catalog Turn-Around Time?
16:55 - 17:30 ALL STAR PANEL: How to build and manage a strong online brand and reputation to secure your market share and positioning
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Streamlining technologies across brands to appear as one brand and how to effectively co-ordinate and implement this task successfully
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How can social media help with building a brand and getting ahead of bigger/well-known brands
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The role of digital marketplaces in increasing exposure to a brand and building reputation
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How to overcome challenges in competing brands within the same company: How to be a unified message when working across varying business unit identities
17:30 - 17:50 How to use disruptive technologies to build a digital ecosystem to drive your business forward
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How can digital ‘’ecosystems’’ benefit the business world?
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Evaluating how to digitalise current strategies- understanding how a top down business transformation works in practice
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What are the technologies that have had the biggest impact of improving the user experience in the B2B space and how has this impacted current business models?
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How can digitalisation impact the product and service you offer?
