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Tom Smith


Global eCommerce Customer Strategy Manager
Kimberly-Clark

Check out the incredible speaker line-up to see who will be joining Tom.

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Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015


16:55 ALL STAR PANEL: How to build and manage a strong online brand and reputation to secure your market share and positioning

  • Streamlining technologies across brands to appear as one brand and how to effectively co-ordinate and implement this task successfully
  • How can social media help with building a brand and getting ahead of bigger/well-known brands
  • The role of digital marketplaces in increasing exposure to a brand and building reputation
  • How to overcome challenges in competing brands within the same company: How to be a unified message when working across varying business unit identities