Simon Hall, Country Head of Marketing -  UK at Dell
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Simon Hall


Country Head of Marketing - UK
Dell

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda

Mon 30th Nov- Focus Day: The A-Z of Creating a B2B eCommerce Strategy

Monday, January 12th, 2015


10:10 OPENING KEYNOTE: How is digital transforming the B2B market and how can your organisation benefit?

  • How can effective change management and eCommerce organisational design provide upscaling opportunities?
  • Discover how understanding the digital channels can enable a deeper understanding of customer behaviour and aid personalisation
  • Evaluate how correct utilisation of digital channels can drive down costs and increase your business margin
  • Compare how digital transformation can offer huge benefits to different sectors and company size to more traditional and offline marketing

Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015


14:20 INTERVIEW: High quality data vs speed of communication- What wins and why when striving for added customer value?

  • Identifying what your B2B customer really needs regarding speed vs quality- has this changed?
  • Developing an IT architecture that effectively aligns and integrates CRM, PIM and ERP to cater for both the quality and speed
  • Overcoming challenges with online pricing and how to improve the response time for customers considering the volume of data received
  • How can these challenges/improvements really impact customer loyalty?