Kelly Whalley

Global Head of Digital Marketing
Kingspan Insulated Panels

Kelly drives the digital marketing strategy and development for the Insulated Panels Division across the globe and is currently leading the complete re-configuration of the Kingspan Group's web presence, covering 174 sites in all. This involves deep level cross-divisional working to restructure the way the Group and all its companies are presented online, including introducing new standard CMS technology, DAM systems and Marketing technologies to improve lead generation, promote cross-selling and uplift and standardise the whole brand experience of Kingspan across the globe. In addition, Kelly has responsibility for implementing best-practice, creating efficiencies and improving communication and sharing, all with the goal of supporting the wider sales force and strategic growth.

Check out the incredible speaker line-up to see who will be joining Kelly.

Download The Latest Agenda

Mon 30th Nov- Focus Day: The A-Z of Creating a B2B eCommerce Strategy

Monday, January 12th, 2015

15:50 ALL STAR PANEL: Creating a unified customer message – how can you harmonise your regional digital efforts with corporate branding and marketing?

How to motivate regional teams and advocate digital activity in a way that will inspire
Identifying corporate and regional digital expectations to better understand what will best motivate and drive the digital strategy long term
Establishing regular communication and validation systems to ensure that information from regional and global levels are unified in product information and branding
Effectively managing competing brands within an organisation:
Evaluating true objections and requirements from internal teams and comparing to what each brand customer requires

Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015

12:35 ALL STAR PANEL: What makes a ‘’good’’ website ‘’great’’? Going above and beyond with content, structure and personalisation that drives online conversion

Evaluating your customer and what navigation is best suited to best influence and convert
Optimising your ecommerce platform and effectively integrating into legacy EDI systems
Overcoming challenges when in the midst of a migration
Enabling good search results with your website- what do you need to do?
Considerations when developing targeted content for a small customer base