Stephanie Borge

Stephanie conceives and implements the worldwide marketing strategy for USM, a leading  Swiss furniture manufacturer, including branding, advertising, retail, PR, e-commerce and publication activities in close cooperation with R&D, manufacturing, sales, IT and finance departments. She has driven change management processes to support the growth of the organisation in respect of the company's values and philosophy. Through the introduction of digital marketing, Stephanie increased web traffic of 100% within 18 months and integrated online activities with the dealer network. Her current efforts are channeled towards encouraging acceptance/ recognition of the impact of digitalisation on the business model, and using effective data/ analysis to best support this.