B2B Online Europe 2015 (past event)
06 - 08 December, 2015
44 (0) 207 368 9332
Christian Agger
eBusiness and Marketing Director (CMO)
Saint-Gobain Distribution
Check out the incredible speaker line-up to see who will be joining Christian.
Download The Latest AgendaTues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement
Thursday, February 12th, 2015
11:55 CASE STUDY REVOLUTION: Personalisation - How to develop a more user-friendly online platform to cater to today’s B2B buyer and create long-term engagement and upselling opportunities
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What does the B2B buyer really like to see? Is it comparable to the B2C personalisation we are used to?
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Leveraging buyer data to cater for better understanding what your online customer really wants- how are online customers different to the in-store customer or online browser?
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How can personalised product listings and promotions encourage an increase basket size and loyalty?
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Understanding the role of Personas in developing your personalisation strategy
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Integrating systems for personalised pricing and how to ensure consistency for both new and current customers
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Achieving better quality data to allow an enhanced product description to help the customer find what they want more easily and for up and cross-selling
Wed 2nd Dec – Main Conference Day 2: Digital Transformation and Disruption
Thursday, March 12th, 2015