Denis Zekic

Head of Online / Web Channel Manager - Northern Europe
Rexel Group

Denis is a senior online specialist with over 18 years experience in both B2C and B2B digital sales and marketing sectors, and leads a multimillion turnover eCommerce and digital marketing operations including strategic implementation of several digital channels across UK and other European countries. He is the Winner of E-Commerce Awards organised by the UK Government initiative "UK online for business" and has most recently been the leading the online team, the benchmark in the global electrical market and world leader in the distribution of electrical equipment. He also developed a very successful online programme for Rexel Northern European renewable energy operations through an innovative integration of B2C and B2B environments.

Check out the incredible speaker line-up to see who will be joining Denis.

Download The Latest Agenda

Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015

12:35 ALL STAR PANEL: What makes a ‘’good’’ website ‘’great’’? Going above and beyond with content, structure and personalisation that drives online conversion

Evaluating your customer and what navigation is best suited to best influence and convert
Optimising your ecommerce platform and effectively integrating into legacy EDI systems
Overcoming challenges when in the midst of a migration
Enabling good search results with your website- what do you need to do?
Considerations when developing targeted content for a small customer base

Wed 2nd Dec – Main Conference Day 2: Digital Transformation and Disruption

Thursday, March 12th, 2015

09:15 KEYNOTE PRESENTATION: What is Digital and what does it mean to you and your customer?

A true multichannel story - Finding the right online/offline mix to serve your customers’ needs
The importance of innovation
What is the future of multichannel experience: evolution over revolution?
Understanding how your customers best engage, act and purchase and developing the right platforms and channels to address this
How to use digital to provide added value to customers and take their experience to the next level