Paul Cardno

Head, eBusiness Development
3M Industrial Business

Paul is currently responsible for eCommerce business development within the Industrial business of 3M. Paul has extensive experience in eCommerce roles across the company including leading the 3M EMEA organisation focusing on web and B2B eCommerce capabilities, leading major business transformation initiatives within sales, marketing and supply chain and is currently in a commercial role focusing on driving growth through online B2B channels via a variety of business models.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015

14:20 ALL STAR PANEL: Customer-centricity: Mapping out the selling process to identify customer touch points, optimise customer interaction and better evaluate customer behaviour

Identifying the number of touch points you have with your customers and finding ways to increase this demand
Leveraging data to better understand and predict B2B customer purchasing behaviour and how to derive customer retention
How are your customers consuming- what analytics are available to help evaluate why drop off occurs at purchase and what really influences that buying decision?
Understanding your customers’ digital behaviour and what that means for your business