Martin Gill

Martin is responsible for eBusiness and channel strategy professionals. He leads the development of Forrester's Digital Business Transformation Playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. Martin covers digital and eBusiness maturity and how firms can adopt organisational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organisations.