Claus Ohrt Nielsen

Head of Marketing Communications, Danfoss Cooling
Danfoss

Check out the incredible speaker line-up to see who will be joining Claus.

Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015

Identifying the number of touch points you have with your customers and finding ways to increase this demand
Leveraging data to better understand and predict B2B customer purchasing behaviour and how to derive customer retention
How are your customers consuming- what analytics are available to help evaluate why drop off occurs at purchase and what really influences that buying decision?
Understanding your customers’ digital behaviour and what that means for your business

Streamlining technologies across brands to appear as one brand and how to effectively co-ordinate and implement this task successfully
How can social media help with building a brand and getting ahead of bigger/well-known brands
The role of digital marketplaces in increasing exposure to a brand and building reputation
How to overcome challenges in competing brands within the same company: How to be a unified message when working across varying business unit identities