Philippe Morin

Nordic Digital Officer
AirLiquide

Philippe has over 15 years experience in B2B Sales and Marketing with a focus on development and implementation of strategic projects. He leads currently a digital transformation programme for Air Liquide in the Nordic zone. He is responsible for developing and rolling-out several digital initiatives on multiple channels and across the organization. Through this experience, Philippe acquired good understanding of the challenges facing classic B2B industrials entering a digital journey.

Check out the incredible speaker line-up to see who will be joining Philippe.

Download The Latest Agenda

Tues 1st Dec- Main Conference Day 1: Enhancing the Customer Experience and Driving Engagement

Thursday, February 12th, 2015

11:15 INTERVIEW: Lessons learned from a classic B2B company entering e-commerce

How to ensure you’re providing the right information in the right format that will be usable for the end-user
Building a relationship with your suppliers that ensure efficient data sharing and processing
Evaluating the difference between information needed for customers in store vs online and understanding what options are available to best present this information online
What technologies are available to streamline accurate and high speed product data sharing between the manufacturer and the distributors?