B2B Online Europe 2015 (past event)
06 - 08 December, 2015
44 (0) 207 368 9332
Wed 2nd Dec – Main Conference Day 2: Digital Transformation and Disruption
08:30 - 09:10 Continental Breakfast
09:10 - 09:15 Chairperson's Opening Remarks
09:15 - 09:45 KEYNOTE PRESENTATION: What is Digital and what does it mean to you and your customer?
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A true multichannel story - Finding the right online/offline mix to serve your customers’ needs
- The importance of innovation
- What is the future of multichannel experience: evolution over revolution?
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Understanding how your customers best engage, act and purchase and developing the right platforms and channels to address this
- How to use digital to provide added value to customers and take their experience to the next level
09:45 - 10:35 ALL STAR PANEL: Leveraging big data to get ahead of the competition and predict the trends of your customers' before they do
Speakers:
Siamak Baharloo VP, Digital Marketing Platforms Sartorius
Jonathan Newman International CIO and VP eCommerce Marketing Operations Office Depot
Shabir Chagan Head, Business Solutions & Technology Sandvik Coromant
Money Chin Strategic Marketing Manager Siemens Building Technologies
Moderator:
Andrew McClelland Managing Director Mirador Digital
Siamak Baharloo VP, Digital Marketing Platforms Sartorius
Jonathan Newman International CIO and VP eCommerce Marketing Operations Office Depot
Shabir Chagan Head, Business Solutions & Technology Sandvik Coromant
Money Chin Strategic Marketing Manager Siemens Building Technologies
Moderator:
Andrew McClelland Managing Director Mirador Digital
- Evaluating B2B analytics and big data that are available to process real-time customer information
- Justifying the cost with effective and reliable digital measurements
- Choosing the data which means the most to your strategy and justifies investments
- How can effective data analytics drive down operational cost and improve processes?
10:35 - 11:10 Morning Refreshments and Networking
11:10 - 12:10 CASE STUDY REVOLUTION: Moving from a paper to digital strategy- how to measure the success of moving from offline to online sales?
- What mechanisms and analytics need to be in place to effectively monitor and establish the ROI of this transition?
- Dealing with fragmented data from regional differences- how to interpret the differences
- How can you ensure you export the product information to the end user correctly?
- Selecting the best adverts for the specific product types and grouping in the most efficient categories to encourage up/cross selling for the end customer
12:10 - 13:10 Lunch
13:10 - 13:15 Chairperson's Opening Remarks
13:15 - 13:35 How to cement your position as the preferred provider through digital leverage with your distribution network
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Identifying what your distributor wants when optimising their relationship with their suppliers and making sure you can execute this
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Focusing on key account management- putting resources towards the most relevant players
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How to best work with your distributor to be seen as a product/brand of choice
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Evaluating the dangers of over distributing and damaging your relationship with top tier distributors
