Money Chin

Strategic Marketing Manager
Siemens Building Technologies

Money is responsible for the strategic eCommerce planning of the global iMall B2B market introduction programme(transforming from traditional direct marketing to digital marketing). She is also driving the iMall implementation projects in the area of product portfolio, channel study and customer sales force readiness. In addition, her role includes developing and managing Headquarter eMarketing programs and supporting IT-applications or sub-programs, typically employing IT applications, including rolling them out to Regional Companies.

Check out the incredible speaker line-up to see who will be joining Money.

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Wed 2nd Dec – Main Conference Day 2: Digital Transformation and Disruption

Thursday, March 12th, 2015

09:45 ALL STAR PANEL: Leveraging big data to get ahead of the competition and predict the trends of your customers' before they do

Evaluating B2B analytics and big data that are available to process real-time customer information
Justifying the cost with effective and reliable digital measurements
Choosing the data which means the most to your strategy and justifies investments
How can effective data analytics drive down operational cost and improve processes?