Siamak Baharloo

VP, Digital Marketing Platforms
Sartorius

Siamak is driving the digital strategy for the international laboratory and process technology company Sartorious. He is tasked with taking the organisation and getting to them to think more about how customers behave, and how this will impact (internal functions such as marketing, R&D and supply chain). Currently developing a new eCommerce platform, and rolling out a new CRM platform, Siamak is evaluating what data needs to be collected and analysed regionally and how to harmonise it and make it actionable.

Check out the incredible speaker line-up to see who will be joining Siamak.

Download The Latest Agenda

Mon 30th Nov- Focus Day: The A-Z of Creating a B2B eCommerce Strategy

Monday, January 12th, 2015

17:10 CLOSING CASE STUDY: Taking an eCommerce strategy and leveraging customer data to build a smarter business

How to instill a ‘customer first’ ethos and generate excitement in your sector through online
Leveraging metadata and how can this drive a better understanding of your customer behaviour and needs
Building a business intelligence platform: Harmonising regional CRM and digital differences to work as a more aligned global organisation
How can predictive models on customer drive R&D changes?

Wed 2nd Dec – Main Conference Day 2: Digital Transformation and Disruption

Thursday, March 12th, 2015

09:45 ALL STAR PANEL: Leveraging big data to get ahead of the competition and predict the trends of your customers' before they do

Evaluating B2B analytics and big data that are available to process real-time customer information
Justifying the cost with effective and reliable digital measurements
Choosing the data which means the most to your strategy and justifies investments
How can effective data analytics drive down operational cost and improve processes?