Thomas Kolster

Head, Global Digital Marketing
Danfoss

Thomas is responsible for global digital marketing for the refrigeration and A/C controls division at Danfoss, the global producer of components and solutions. Currently he is leading the digital marketing and infrastructure team in the effort to develop and implement strategies and tactics to reach and engage target audiences through all digital channels. He is specifically focused on technical evaluation of the most appropriate tools and technologies that integrate best with current legacy systems, plus evaluating how to drive digital transformation within the organisation.

Check out the incredible speaker line-up to see who will be joining Thomas.

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Mon 30th Nov- Focus Day: The A-Z of Creating a B2B eCommerce Strategy

Monday, January 12th, 2015

15:50 ALL STAR PANEL: Creating a unified customer message – how can you harmonise your regional digital efforts with corporate branding and marketing?

How to motivate regional teams and advocate digital activity in a way that will inspire
Identifying corporate and regional digital expectations to better understand what will best motivate and drive the digital strategy long term
Establishing regular communication and validation systems to ensure that information from regional and global levels are unified in product information and branding
Effectively managing competing brands within an organisation:
Evaluating true objections and requirements from internal teams and comparing to what each brand customer requires

16:25 CASE STUDY REVOLUTION: How to build an effective business case that guarantees internal buy-in and encourage digitalisation from the inside out

How to set up realistic goals and expectations in line with other internal departments
Evaluating how digital currently fits into the company ecosystem and how this matches your proposal
Effectively demonstrating how the project will generate revenue, cuts costs, and deliver additional benefit
Developing KPIs to prove ROI of how digital/online efforts distribute true value to the sales funnel and how to demonstrate you have achieved these goals
How can digital contribute to customer lifetime value to all internal teams