Pascal Smits

Head, eCommerce
Philips Lighting

Pascal is responsible for global eCommerce and Lead Management, at the global market leader with recognised expertise in the developing, manufacturing & application of innovative (LED) lighting solutions, Philips Lighting. Pascal is enabling the Philips market organisations to execute on E-commerce go-to-market models in the most optimal way for both B2C & B2C. He is focused on driving the organisation’s reputation towards being the preferred partner for all major Installers, wholesalers and distributors, through effective digital transformation and integration of online marketing in the digital ecosystem.

Check out the incredible speaker line-up to see who will be joining Pascal.

Download The Latest Agenda

Mon 30th Nov- Focus Day: The A-Z of Creating a B2B eCommerce Strategy

Monday, January 12th, 2015

11:15 CASE STUDY REVOLUTION: Aligning offline and online sales efforts - how to create incentives that minimise conflicts and ensure a streamlined customer journey

Identifying whether alignment and integration of sales and marketing is needed for your business digital efforts- what are the first steps to consider to make this transition successful?
What incentives and motivation techniques can be provided to avoid repercussions with sales and digital channels?
Developing education pieces to help demonstrate how offline and online sales strategies compliment each other and can help the whole business grow revenue
Organisational restructuring to reduce silos and offer more streamlined communication between sales and marketing

15:50 ALL STAR PANEL: Creating a unified customer message – how can you harmonise your regional digital efforts with corporate branding and marketing?

How to motivate regional teams and advocate digital activity in a way that will inspire
Identifying corporate and regional digital expectations to better understand what will best motivate and drive the digital strategy long term
Establishing regular communication and validation systems to ensure that information from regional and global levels are unified in product information and branding
Effectively managing competing brands within an organisation:
Evaluating true objections and requirements from internal teams and comparing to what each brand customer requires