Guy Magrath

Chief Digital Officer
RS Components

Guy leads the global digital strategy for the leading global distributor for engineers, RS Components. He is currently responsible for creating a roadmap to develop an eCommerce engine at the heart of the business, integrating eCommerce across our marketing processes, people and culture and ensuring the technology enables this execution. With a central focus of transforming business practice through education on how to best leverage digital channels, Guy has already proved through driving growth of global sales x4 faster than the overall Electrocomponents Group, how this strategy can help branding and performance for even the most prominent and well known organisations.

Check out the incredible speaker line-up to see who will be joining Guy.

Download The Latest Agenda

Mon 30th Nov- Focus Day: The A-Z of Creating a B2B eCommerce Strategy

Monday, January 12th, 2015

10:30 Where to start? Preparing and managing an organisation that can cope with increased online growth

What is your business objective? What are you really looking to achieve with your current business model?
What are the organisational challenges to move from 3% to 30 % online sales? Where to position your resources and budget to maximise this digital shift?
How to develop the user experience to be more customer focused
How to best structure a business case and ensure it becomes a central tool throughout the whole project lifecycle
What systems need to be in place in order to get an ROI?
How to ensure your strategy avoids money and time loss

14:40 ALL STAR PANEL: How can companies best prepare, sustain motivation and encourage long term digital thinking during organisational restructuring?

Integration between sales, marketing and IT- how to best align targets and communication to streamline the digital journey
Cultural change: The use of digital leaders and evangelists on digital solutions and how they can help ‘’thinking digital’’ internally and externally
How to keep process optimisation simple to encourage adoption of digital channels and motivation
Looking outside your organisation: Determining who to benchmark against and where to look for inspiration